And Poole's crossword also included our old familiar friend OREO. National Biscuit Company (now Nabisco) introduced Oreo cookies in 1912. They were an imitation of Loose-Wiles Biscuit Company's Hydrox cookies. If Nabisco's cookies had been called Jixy-Zip, I daresay no crossword creator would ever have used the name in a puzzle.
The Universal crossword seldom has any clever theme. Sometimes the four long answers are rhymes and sometimes they each contain the same particular word. Today each of the four long answers ends with EAR: BRINGTOBEAR, READYTOWEAR, COLLEGEYEAR and LANDINGGEAR. Universal's puzzle makers need to take some classes in cleverness and creativity. Did Merl Reagle ever write a textbook?